Cookie Policy
MacroCade — AI Financial Intelligence Platform Operated by PK - Project Key Solutions S.r.l. P.IVA IT15538561000 — Registered in Italy
Effective Date: 22 March 2026 Last Updated: 22 March 2026
1. Introduction
This Cookie Policy explains how PK - Project Key Solutions S.r.l. ("MacroCade," "we," "us," or "our") uses cookies and similar tracking technologies on the MacroCade website and platform (macrocade.com).
This policy is issued in compliance with Regulation (EU) 2016/679 (GDPR), the Italian Privacy Code (Legislative Decree No. 196/2003 as amended), and the Guidelines on cookies and other tracking tools issued by the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) on 10 June 2021.
By continuing to use the MacroCade platform, you acknowledge that you have read this Cookie Policy. Your use of non-essential cookies is subject to your prior consent, which we collect through our cookie consent banner.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function efficiently, to store user preferences, and to provide information to the website operator.
Cookies may be:
- First-party cookies: Set directly by MacroCade (macrocade.com)
- Third-party cookies: Set by third parties whose services we use (e.g., analytics providers, advertising networks)
Cookies may also be classified by their duration:
- Session cookies: Temporary cookies deleted automatically when you close your browser
- Persistent cookies: Remain on your device until they expire or are manually deleted
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies (Technical Cookies)
Consent required: No — these cookies are exempt from consent requirements.
Strictly necessary cookies are essential for the operation of the Service. Without these cookies, the platform cannot function properly. They are used to:
- Maintain your authenticated session when you are logged in to your account;
- Remember your cookie consent preferences;
- Ensure security by preventing cross-site request forgery (CSRF);
- Load-balance traffic across servers to ensure platform stability;
- Enable basic navigation and access to secure areas of the platform.
These cookies do not collect personal data that could be used for marketing or tracking purposes.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
session_token | MacroCade (first-party) | Authenticated session management | Session |
csrf_token | MacroCade (first-party) | Security: CSRF protection | Session |
cookie_consent | MacroCade (first-party) | Stores your cookie consent preferences | 12 months |
sb-auth-token | Supabase (first-party via MacroCade) | Authentication token for Supabase-backed sessions | Session / 1 hour |
3.2 Preference Cookies (Functional Cookies)
Consent required: Yes
Preference cookies allow the platform to remember choices you have made in order to provide a more personalized experience. They do not track your browsing activity across other websites.
Examples of information stored by preference cookies:
- Your selected language or locale preferences;
- UI customization settings (e.g., dark mode, dashboard layout);
- Recently accessed or saved scenarios;
- Notification preferences.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
user_prefs | MacroCade (first-party) | Stores UI and display preferences | 12 months |
theme | MacroCade (first-party) | Stores dark/light mode preference | 12 months |
locale | MacroCade (first-party) | Stores language/locale preference | 12 months |
3.3 Analytical Cookies
Consent required: Yes
Analytical cookies help us understand how users interact with the MacroCade platform. The information collected is used in aggregate and pseudonymized form to measure and improve platform performance, identify usability issues, and prioritize product development efforts.
Google Analytics 4 (Google LLC)
We use Google Analytics 4 to collect usage data. Google Analytics places cookies on your device to collect information about your activity on the platform, including pages visited, session duration, navigation paths, and device/browser information.
We have implemented the following privacy configurations in Google Analytics:
- IP anonymization is enabled (last octet of IPv4 address is masked);
- Data sharing with Google for advertising and product improvement purposes is disabled;
- Data retention is set to 14 months.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google LLC (third-party) | Distinguishes unique users; stores a randomly generated client ID | 2 years |
_ga_[ID] | Google LLC (third-party) | Persists session state | 2 years |
_gid | Google LLC (third-party) | Distinguishes unique users; refreshed every 24 hours | 24 hours |
_gat | Google LLC (third-party) | Throttles request rate to Google Analytics | 1 minute |
Data processor: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Transfer safeguards: Standard Contractual Clauses (SCCs); Google is certified under the EU-U.S. Data Privacy Framework (DPF). Google Analytics Privacy Policy: https://policies.google.com/privacy
3.4 Marketing and Retargeting Cookies
Consent required: Yes
Marketing and retargeting cookies are used to deliver advertisements that are relevant to you and your interests, and to measure the effectiveness of our advertising campaigns. These cookies track your browsing behavior across websites and platforms.
Important: Marketing cookies are only activated if you explicitly consent to them via the cookie consent banner. If you do not consent, no marketing cookies will be set.
Meta Pixel (Meta Platforms, Inc.)
The Meta Pixel (formerly Facebook Pixel) allows us to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram) and to build audience segments for retargeting.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta Platforms, Inc. (third-party) | Identifies browsers for advertising purposes | 3 months |
_fbc | Meta Platforms, Inc. (third-party) | Stores the last ad click; used for attribution | 3 months |
Data processor: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (EU representative). Transfer safeguards: Standard Contractual Clauses (SCCs); Meta is certified under the EU-U.S. Data Privacy Framework (DPF). Meta Privacy Policy: https://www.facebook.com/privacy/policy/
Google Ads (Google LLC)
Google Ads cookies allow us to measure the performance of our Google Ads campaigns and to retarget visitors who have previously interacted with the MacroCade platform.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google LLC (third-party) | Google Ads conversion tracking | 3 months |
IDE | Google LLC (third-party via doubleclick.net) | Retargeting and conversion measurement | 13 months |
DSID | Google LLC (third-party) | Identifies a signed-in user for ad targeting | 2 weeks |
Data processor: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Transfer safeguards: Standard Contractual Clauses (SCCs); Google is certified under the EU-U.S. Data Privacy Framework (DPF). Google Ads Privacy Policy: https://policies.google.com/privacy
LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company)
The LinkedIn Insight Tag enables conversion tracking, retargeting, and campaign analytics for MacroCade's LinkedIn advertising activities.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
li_fat_id | LinkedIn (third-party) | Member indirect identifier for ad attribution | 30 days |
UserMatchHistory | LinkedIn (third-party) | Syncs LinkedIn ad IDs | 30 days |
bcookie | LinkedIn (third-party) | Browser ID cookie | 2 years |
bscookie | LinkedIn (third-party) | Secure browser ID cookie | 2 years |
Data processor: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. Transfer safeguards: Standard Contractual Clauses (SCCs). LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
4. Cookie Consent Banner
4.1 Consent Mechanism
Upon your first visit to the MacroCade website, a cookie consent banner will be displayed. This banner allows you to:
- Accept all cookies — consent to strictly necessary, preference, analytical, and marketing cookies;
- Reject non-essential cookies — accept only strictly necessary cookies;
- Customize your preferences — selectively consent to specific categories of non-essential cookies.
In accordance with the GDPR and Italian supervisory authority guidance:
- Your consent is freely given, specific, informed, and unambiguous;
- We do not use pre-ticked checkboxes for non-essential cookies;
- Scrolling, closing the banner, or continuing to browse does not constitute consent to non-essential cookies;
- Rejecting non-essential cookies is as easy as accepting them — the "Reject all" option is presented with equal prominence to the "Accept all" option.
4.2 Consent Record
We maintain a record of each user's cookie consent, including:
- The timestamp of the consent action;
- The version of the Cookie Policy in force at the time;
- The specific categories consented to.
This record serves as documentation of consent in accordance with Article 7 GDPR.
5. Managing and Revoking Cookie Consent
5.1 Changing Your Preferences via Our Platform
You can review and change your cookie consent preferences at any time by:
- Clicking the "Cookie Preferences" or "Manage Cookies" link available in the footer of every page of the MacroCade website;
- Clicking the "Cookie Settings" button that appears in the cookie consent banner upon revisiting.
Your updated preferences will take effect immediately. Non-essential cookies that were previously set will be cleared upon withdrawal of consent where technically feasible.
5.2 Browser-Level Cookie Controls
Most web browsers allow you to manage cookies through their settings. You can typically configure your browser to:
- Block all cookies;
- Block only third-party cookies;
- Delete all cookies when you close your browser;
- Alert you when a cookie is being set.
Please note: Blocking strictly necessary cookies may prevent the MacroCade platform from functioning correctly. You may not be able to log in or access certain features if technical cookies are blocked.
Instructions for managing cookies in common browsers:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
5.3 Opt-Out Tools for Third-Party Cookies
In addition to the above mechanisms, you may opt out of specific third-party cookies using the following tools:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: https://adssettings.google.com
- Meta Ad Preferences: https://www.facebook.com/adpreferences
- LinkedIn Ad Settings: https://www.linkedin.com/psettings/advertising
- Your Online Choices (EU): https://www.youronlinechoices.eu — allows management of behavioral advertising cookies from IAB member networks
6. Similar Tracking Technologies
In addition to cookies, we may use similar technologies such as:
- Local Storage and Session Storage: Browser-based storage used to preserve session state and user preferences. These are not cookies and are not transmitted to our servers with each request, but are subject to similar consent requirements for non-essential purposes.
- Web Beacons (Tracking Pixels): Small image files embedded in web pages or emails used to confirm that a page was accessed or an email was opened. Used in conjunction with Google Analytics and Meta Pixel.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes to applicable law, or updates to the services we use. The date of the latest revision is always indicated at the top of this document.
Material changes to this Cookie Policy will be communicated via a refreshed cookie consent banner that will prompt you to review and reconfirm your preferences.
8. Contact
For any questions or concerns about this Cookie Policy or about our use of cookies:
PK - Project Key Solutions S.r.l. Email: privacy@macrocade.com DPO: dpo@macrocade.com